I’m Dr. Manal Negmeldin, DBA, MBAs – EU Business School, Switzerland & Roehampton University – UK I’m a subject matter Expert At E-Business, Started my Career Since 2003. Currently Working at my Family Business since 2001, A Company Of 46000 Employees Founded By my Grandfather in 1964. In 2006 I established the E-Business Department at Elaraby and now managing the overall BTC (Omni channel) leading more than 1000+ employees.